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The Three Pillars of Sustainability & How Stack-Cup™ Transforms Stadiums and Large Event Arenas

Writer: Shane RawsonShane Rawson

Sustainability in stadiums and large event arenas isn’t just about reducing plastic waste—it’s about creating a holistic, future-proof system

Sustainability doesn't need to be boring!
Sustainability doesn't need to be boring!

 that benefits the environment, communities, and businesses alike.


At Stack-Cup™ Australia, we align with the three pillars of sustainabilityenvironmental, social, and economic—to help venues reduce waste, enhance fan experiences, and generate long-term savings. Unlike traditional reusable cups, Stack-Cup™ is uniquely designed to stack via its handle, eliminating the need for a wasteful and cumbersome carry tray. This game-changing innovation ensures fans can carry multiple drinks in one hand, making events more sustainable and enjoyable.


Here’s how we’re transforming stadiums and large event arenas:


1. Environmental Sustainability: Reducing Waste & Eliminating Carry Trays


Single-use plastic is one of the biggest challenges in the events industry, with millions of cups and cardboard carry trays discarded after every event. Traditional reusable cups may reduce cup waste, but they still require carry trays to transport multiple drinks—adding another layer of unnecessary waste.

Stack-Cup™ eliminates both.


Patented Stackable Handle – Fans can carry multiple drinks in one hand, removing the need for disposable trays

Fewer single-use plastics – Our cups are reusable, durable, and designed for high-volume use

Less event waste overall – A stadium using Stack-Cup™ significantly cuts down on landfill-bound materials

Lower carbon footprint – Fewer disposables mean reduced production, transportation, and disposal emissions


For stadiums and event arenas, this means not just reducing cup waste, but completely eliminating another waste stream—carry trays—which no other reusable cup system can achieve.


2. Social Sustainability: Enhancing Fan Experience & Safety


Fans expect seamless experiences at events, and sustainability should never come at the cost of convenience. Many reusable cup programs force attendees to juggle trays or hold multiple cups awkwardly—Stack-Cup™ changes that.


Carry Multiple Drinks with One Hand – The stackable handle makes it easy to carry multiple drinks at once, keeping one hand free

Increased Safety – With a free hand, fans can hold onto handrails, reducing slips and falls on crowded stadium stairs

Smoother Service Flow – Faster drink transport means shorter lines and happier fans

Community Engagement – Venues can integrate return-and-reuse systems that educate and involve fans in sustainability efforts


By making it easier and safer to transport drinks without wasteful trays, Stack-Cup™ offers an innovative, fan-friendly sustainability solution.


3. Economic Sustainability: Reducing Costs & Unlocking Revenue


Sustainability isn’t just about being environmentally responsible—it’s also about financial sustainability. Stack-Cup™ helps stadiums and event venues reduce operational costs and create new revenue opportunities:


No more tray purchases – Stadiums save money by eliminating the need to constantly replenish disposable carry trays

Lower waste management costs – Less waste means reduced disposal and cleanup costs

Revenue-generating potential – Stack-Cups™ can be branded with sponsors, teams, or event logos for collectible sales and advertising opportunities

Deposit-return models – Venues can implement cup deposit schemes, creating additional revenue streams while encouraging reuse


By replacing both single-use cups and wasteful carry trays, Stack-Cup™ creates long-term cost savings and profitability for stadiums, all while supporting sustainability goals.


Stack-Cup™: The Future of Sustainable Stadiums & Large Event Arenas


Sustainability in the events industry needs innovation, not just good intentions. While many stadiums have moved away from disposable cups, most still rely on wasteful carry trays—until now.


Stack-Cup™ is the only reusable cup system that eliminates both.

By addressing the three pillars of sustainability—environmental, social, and economic, we help stadiums and large event arenas cut down waste, improve fan safety and convenience, and create long-term financial benefits.


To find out more about considering Stack-Cup for your Stadium, click here!


📩 Ready to make your venue more sustainable, efficient, and profitable? 


Contact Stack-Cup™ Australia today!

 
 
 

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